In Preparation for Disaster

You never know when disaster will strike. That’s why we want to help babies and their families prepare.
These are our efforts at Meiji for disaster stockpiling.

When Disaster Strikes

Sanitation tends to deteriorate during evacuation after a disaster. With their weak immunity, babies are better off on breast milk, but it often happens that mothers struggle to breast feed due to tension, fatigue, and high stress levels. What is important at these times is to create a relaxing environment. The ability to feed in a calm place such as a nursing room at an evacuation shelter helps to restore breast milk secretion.

Being able to feed as usual, either through breast milk or powdered formula, even during a disaster, is crucial, but we often hear that there isn’t enough powdered formula at these times, when it is most needed.

Meiji Hohoemi’s RakuRaku Milk makes long-term storage possible. It can also be used as hygienically as possible, even during evacuation. We’ve also received comments that it served as a substitute for breast milk during disasters.

Helping create a society that properly stocks powdered formula, which tends to be lacking as a stockpile item. These are Meiji's efforts for disaster stockpiling.

What Can Happen
When Disaster Strikes

・Sewage, gas, or electric could be suspended.
・The places where formula is stowed could be destroyed.

For these reasons, it may be impossible to make formula.

Stockpile List For Babies

Communities as well as individuals must prepare the items households with babies need, to ensure the minimum standards of living for infants, who are particularly susceptible to environmental change.

Recommended Stockpiling Methods
(Rolling Stock Method)

The Rolling Stock method, an new method of stockpiling, involves keeping a set constant of daily food items in stock in preparation for unforeseen events.

Repeated consumption and replenishing of stock so as to maintain a set amount keeps stockpiles fresh and allows a similar diet to your everyday life, even during an emergency.

How to Feed Using a Paper Cup

If you cannot feed using a baby bottle during an emergency, there is a method that uses a paper cup to feed.

Step 1

Pour formula into the cup
until it is about halfway full.

Step 2

Swaddle the baby in cloth or a towel.

Step 3

Put a bib on the baby.

Step 4

Hold your baby.

Step 5

Place the cup to your baby's lips.

Step 6

Tilt the cup slowly.

Swaddling the baby in cloth or a towel prevents them from touching the cup with their hands.

Formula may spill, so it is a good idea to put a bib, gauze, or handkerchief under your baby’s chin.

Place the cup straight up or slightly tilted.

When doing so, make sure the rim of the cup touches the baby's upper lip.

Have the upper and lower lips touch the formula a little.
The baby will start to drink formula on their own.
If you keep the cup touching the baby’s upper and lower lips, this lets the baby drink by themselves.
Do not pour the formula down the baby’s throat.

Precautions on Feeding Using a Paper Cup

  • Do not tilt the cup too much.
  • Do not feed while lying down.
    This makes the formula flow too quickly into the mouth, so don't do it.
  • Burp the baby from time to time.
  • Do not give your baby leftovers.
  • Get professional support from a public health nurse, midwife, or nurse if available.
  • Throw cups away after each use.
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