Preparing for a disaster or emergency

We want to do everything we can to support babies and their families in the event of a disaster, which could happen at any time.
Below are our efforts for stockpiling for disasters.

When facing a disaster

When disaster strikes, hygiene tends to deteriorate during evacuation. Breast milk is undoubtedly safer for babies, whose immune systems are still underdeveloped, but tension, fatigue, and highly stressful conditions often lead to poor lactation. It is important to create an environment where mothers can relax at such times. Setting up a nursing room in the shelter may help mothers feed their babies in a quieter and more relaxing environment, and this may promote lactation.

Even in times of disaster, it is ideal to feed babies as usual, either with breast milk or formula. In reality, however, infant formula tends to become in short supply when needed.

Meiji Hohoemi RakuRaku Milk has a long shelf life. You can use it very hygienically, even living in a shelter. Some consumers have commented that it is a suitable substitute for breast milk in times of disaster.

Meiji is committed to creating a secure society where ample supplies of emergency powdered milk are stockpiled.

You will find everything you need to know to protect your baby in this booklet. We hope it will be of use.

Things that might happen in time of disaster.

Water, gas, and electricity may become unavailable.
The place where baby milk is stored may be destroyed.

For these reasons, you may not be able to prepare baby milk.

List of things to have ready for your baby

Young children are susceptible to changes in their environment. Even in ordinary times, communities should stockpile supplies commonly needed by families with infants to provide a minimum living environment for them in times of disaster.

Even no need for transferring into a nursing bottle

Recommended stockpiling method
(Rotating and replenishing your stockpile)

Rotate and replenish to maintain your emergency food supplies. This allows you to have access to fresh food in times of emergency.

By keeping your emergency food supplies at a constant level through consuming and replenishing regularly, you can keep your stockpiles fresh. In an emergency, you may be able to eat something close to your ordinary meals.

Feeding your baby from a paper cup

When you cannot use a nursing bottle in times of disaster, you can use a paper cup to feed your baby.

Feeding your baby from a paper cup
Step 1

Fill a cup half-full with milk.

Step 2

Wrap your baby with a cloth or towel.

Step 3

Put a bib under the chin.

Step 4

Hold your baby.

Step 5

Bring the cup to the lips.

Step 6

Tilt the cup gently.

Doing so prevents baby’s hands from hitting the cup.

Put a bib or gauze handkerchief under the chin because milk may spill.

Hold them upright or slightly diagonally across your chest.

The cup’s rim should touch the upper lip.

Tilt the cup until the upper and lower lips touch the milk a little.
Your baby should start drinking by themselves.
Keep the milk in contact with the lips so your baby can drink it by themselves.
Do not pour the milk into the mouth.

Precautions for paper-cup feeding

  • Do not tilt the cup too much.
  • Do not feed with your baby in a lying position.
    Do not do it because you may end up pouring the milk into the mouth.
  • Burp your baby from time to time.
  • Do not use leftover milk.
  • If help is available from experts, such as public health nurses, midwives, and nurses, ask them for advice.
  • Dispose of used paper cups.