明治ほほえみ

First Milk

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Japan's first infant formula
supplemented with bifidobacteria.

RakuRaku makes it easy!

*1 The Tamahiyo Baby Goods Award 2026 is a project that announces the ranking of products and services based on questionnaire survey results from 2062 Tamahiyo readers who are mothers and fathers by highlighting the items that they actually used and found beneficial. (The survey conducted in August and September 2025. /The results are posted on the Tamahiyo website.)
*2 Mamari Word of Mouth Award 2026 Powder Milk Category [Grand Prize]: Meiji Hohoemi, Liquid Milk Category [Grand Prize]: Meiji Hohoemi RakuRaku Milk
*3 Tomonite Childrearing Award 2025: Won the Top Prize in the Milk Category

明治ほほえみらくらくキューブ

Features of RakuRaku Cubes

明治ほほえみらくらくミルク

Features of RakuRaku Milk

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We will continue to improve Meiji Hohoemi infant formula products for infants’ healthy development, using breast milk as a model.

Our goal is that babies fed on formula experience the same development as breastfed babies, so we have striven to make every component in the series of our powdered formula as similar to that of breast milk as possible.
The Meiji Hohoemi series results from years of determined effort to pursue this goal.

Product information

Hohoemi’s 3 Commitments

Extensive research on breast milk

We have extensively studied breast milk, the ideal infant nutrition.

In order to make each component of our powdered formula as close as possible to that of breast milk, we have analyzed breast milk from over 6,000 mothers and studied the development of over 200,000 babies.

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Suitable nutritional composition

For the healthy development of babies, we make each nutritional component of our products as close as possible to that of breast milk.

In addition to the proteins essential for the growth and development of babies, they contain similar quantities of DHA and arachidonic acid that are found in breast milk.

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