Japan's first follow-up milk!
Contains bifidobacteria and zinc
- Meiji Step New Release
- Meiji Step Rakuraku Cube New Release
- Meiji Step Rakuraku Milk
Chosen by dads and moms raising children, and won the Parenting Award!!
- Tamahiyo Baby Goods Award 2026 Follow-up Milk Category: Won a Prize (for the brand)
- Mamari Word of Mouth Award 2026 Follow-up Milk/Nutritional Supplement Category
- Tomonite Childrearing Award 2025 Milk (Follow-up Milk) Category: Won the Top Prize (for the brand)
- 17th Parenting Award Products/Services Category
In case of Meiji Step and Meiji Step Rakuraku Cubes
Tamahiyo Baby Goods Award 2026 Follow-up Milk Category: Won a Prize (for the brand) / Mamari Word of Mouth Award 2026 Follow-up Milk/Nutritional Supplement Category [Prize Winner]: Meiji Step Rakuraku Cubes / Mamari Word of Mouth Award 2026 Liquid Milk Category: [Prize Winner] Meiji Step RakuRaku Milk / Tomonite Childrearing Award 2025 Milk (Follow-up Milk) Category: Won the Top Prize (for the brand) / 17th Parenting Award Products/Services Category: Meiji Step Rakuraku Milk
The Tamahiyo Baby Goods Award 2026 is a project that announces the ranking of products and services based on questionnaire survey results from 2,062 Tamahiyo readers who are mothers and fathers by highlighting the items that they actually used and found beneficial. (The survey conducted in August and September 2025. / The results are posted on the Tamahiyo website.)
SRI+ by INTAGE Follow-Up Milk category, Total sales amount from April 2025 to March 2026
What is the actual state of childrearing during the Reiwa period?
Survey Overview
Duration: November 25 to December 2, 2024
Survey participants: Mothers with children aged 1 year, 0 months to 2 years, 11 months
Types of Surveys: i) Food diary survey＊5 ii) Fact-finding/attitude survey (Post-survey questionnaire)
Sample size: i), ii) Valid responses: N = 107 (General: N = 94, Boosted group＊6: N = 13)
- For the food diary survey, the app Asken operated by asken Inc. was used. Participants were asked to input all the meals and snacks provided to their children during the survey period, including menus and ingredients. Based on the data, the app calculated their nutritional intake during the period.
- Consumers of follow-up milk
About Follow-up Milk
Follow-up milk is a reliable partner that
supplements the nutrients that tend to be
deficient in weaning diets.
As babies move to having three solid baby meals a day and become more active―crawling and pulling themselves up―they tend to lack the essential nutrients, such as iron and calcium, from meals alone.
This is where follow-up milk complements weaning diets to provide essential nutrients.
About Meiji Step Nutrition
Provides total support for the essential nutrients that are difficult to get from everyday meals and cow's milk alone!
Also contains bifidobacteria and zinc that should be taken during the toddler years.＊1
Only about Meiji Step and Meiji Step Rakuraku Cubes.
Excellent nutritional balance!
Iron/Calcium
Vitamin C, Vitamin D
100% ＊8Support
10 other vitamins
70% ＊8or more support
Per daily consumption (400ml) of Meiji Step or Meiji Step Rakuraku Cubes
Per 400ml of cow's milk based on the Japanese Standard Tables of Food Composition, 2020 (Eighth Revised Version)
Percentage of the recommended dietary allowances or adequate intake (for children between the ages of 12 months and 24 months) based on the Dietary Reference Intake for Japanese, the Ministry of Health, Labour and Welfare, 2025 edition
Two cups of Meiji Step (400ml) can provide
100%＊8 of the daily recommended intake of vitamin C to aid iron absorption, and vitamin D to support calcium absorption!
In addition, it can supplement over 70%＊8 of the recommended dietary allowances or adequate intake of 10 other vitamins.
Products
3 types to fit easily into your lifestyle!
Safe, Easy to open and close, Easy to level off
A classic tinned type that is safe, easy to open and close, and easy to level off the powder. Generously contains 780g!
-
Meiji Step
Contents:
780g -
Meiji Step 2-Tin Pack
In our effort to reduce the environmental impact, a measuring spoon is not included.
Contents:
1560g (780g × two tins)
No measuring required, hygienic, and convenient for cooking.
Just drop in the right number of cubes. Anyone can make infant formula easily.
-
Meiji Step
Rakuraku Cubes
(four sachets)Contents:
112g (28g × four sachets) -
Meiji Step
Rakuraku Cubes
(20 sachets)Contents:
560g (28g × 20 sachets) -
Meiji Step
Rakuraku Cubes
(30 sachets)Contents:
840g (28g × 30 sachets) -
Meiji Step
Rakuraku Cubes
(60 sachets)Contents:
1680g (28g × 60 sachets)
No hassle of dissolving.
This is a liquid type that is convenient while on the go.
-
Meiji Step
Rakuraku MilkContents:
240ml -
Meiji Step
Rakuraku Milk Three-Can PackContents:
240ml × three cans -
Meiji Step
Rakuraku Milk Five-Can Pack
with silicone lidContents:
240ml × five cans
