”Kinoko no Yama” & ”Takenoko no Sato”

MOVIE

ABOUTKINOKO-NO-YAMA /
TAKENOKO-NO-SATO

Delicious chocolate snacks imbued with authentic essence of
Japanese countryside!
The unique chocolate snack with its cute appearance and mild taste always warm the hearts of Japanese people!

With our brand concept of "Delicious and fun for everyone", we take pride in delivering fusion of enjoyment and mouthwatering flavors through our products, engaging contents, and exciting events!

Ever since their launch, intense debates have sparked between
"Team Kinoko" and "Team Takenoko" throughout Japan!
Which do you prefer, Kinoko or Takenoko? Let's give them a try!

HISTORY

1970's

Kinoko no Yama debuted.

Hundreds of samples were prepared to make the ideal one with commitment to the quality and shape of chocolate and cracker, and its manufacturing method. Finally in 1975, the first-generation Kinoko no Yama was born.

Takenoko no Sato debuted.

In 1979, Takenoko no Sato was born as a successor product of Kinoko no Sato, featuring an enhanced baking method for its cookie dough.

2000's

The 1st Kinoko-Takenoko National Vote

The Kinoko-Takenoko controversy first emerged around 1980, and in 2001, the "Kinoko-Takenoko National Vote" advertising campaign was launched on the official website of Meiji.

CHOCOROOMS launched in the USA.

Under the name of "CHOCOROOMS" (choco + mushroom), Kinoko no Yama was launched in the USA.

"Kino Yama-san", an
official character of
"Kinoko no Yama"
debuted.

"Take Sato Brothers", an
official character of
"Takenoko no Sato"
debuted.

2010's

The 2nd Kinoko-Takenoko National Vote

“Which do you prefer, Kinoko or Takenoko?”
Seeking a resolution to the heated debate that lasted for about 38 years, the "Kinoko-Takenoko National Vote" advertising campaign was conducted in 2018, aiming to gather public opinions.

The 3rd Kinoko-Takenoko National Vote

Following the result of the Kinoko-Takenoko National Vote held in the previous year, Team Kinoko rebranded itself as the "New Kinoko Party" and requested a rematch!

Featuring the "New Kinoko Party" and the "New Takenoko Party", a renewed Kinoko-Takenoko National Vote took place!

A total of 10,587,785
votes were cast!!

2020's

The Kinoko-Takenoko Comprehensive National Survey

Previously, we only asked Japanese people about their preference between Kinoko no Yama and Takenoko no Sato. Now, we have undertaken a comprehensive national survey to assess their level of fondness for the snacks.

The next phase of the
battle will be
fought in an
international scale…

#DOCCHI?

Which one
do you like ?

OR