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明治ステップ®

No.1 Seller*3 Meiji Step is a nutritio nal support formula that provides the support to the growth of a large number of children in Japan.

  • Nutritional
Support
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Do mother’s milk, cow’s milk
and food alone provide
adequate nutrition for toddlers? Meiji Step supports the growth
of toddlers by offering nutrition
that is essential to their development,
backed by dependable quality.  *1: Based on a study by Meiji (as of September 2013)
*2: Meiji Step is the only formula in Japan that meets 100% of iron and calcium needs and provides more than 70% of 15 types of vitamins and minerals, based on the recommended dietary allowances or adequate intakes (for children between the ages of 12 months and 36 months)in the Dietary Reference Intakes for Japanese, the Ministry of Health, Labour and Welfare, 2015 edition. (Based on daily consumption of 400ml of Meiji Step)
 *3: Yen-based manufacturer market share (based on yen amount) of infant formula for toddlers between April 2016 and March 2017, based on a survey of all business categories, including baby specialty stores, by Intage SDI

Nutritional
Support Supplements Nutrients
that Tend to Be Deficient

Provides 100%*1 of the iron and
calcium that supports
the growth of toddlers.
Iron and calcium are important nutrients that support the development of toddlers. However, a health and nutrition survey of Japanese, conducted in 2012, revealed that more than 50 percent of children between the ages of one and two failed to consume the recommended dietary allowance*3 of these nutrients. Iron, which is stored in babies’ bodies when they are born, begins to decrease once they are six months old and tends to be lacking. Meiji Step provides 100%*1 of the calcium that is needed for toddlers’ growth and the iron that is difficult to obtain in sufficient quantities from cow’s milk and meals.
Percentage of the Dietary Reference Intakes for Japanese
by the Ministry of Health, Labour and Welfare,
for children between the ages of 12 months and 36 months. Iron

Approximately 500g of boiled spinach needs to be eaten to meet 100% of the daily iron requirement for toddlers.

Equivalent to
approximately
500g※4
of boiled spinach
*1:
Percentage of the recommended dietary allowances or
adequate intakes (for children between the ages of 12 months
and 36 months), based on the Dietary Reference Intakes
for Japanese, the Ministry of Health, Labour and Welfare,
2015 edition. (Based on daily consumption of 400ml of Meiji Step)

*2:
Based on a study by Meiji (as of September 2013)

*3:
The Dietary Reference Intakes for Japanese, the Ministry
of Health, Labour and Welfare, 2015 edition, for children
between the ages of 12 months and 36 months

*4:
The Japanese Standard Tables of Food Composition, 2015

Provides more than 70%*1 of the
recommended dietary allowances
for 15 kinds of nutrients that are
important during the toddler years.
During the toddler years, children tend to play with their food or eat inconsistently, often resulting in vitamin and mineral deficiencies. By drinking 400ml of Meiji Step daily, children between the ages of 12 months and 36 months can obtain more than 70%*1 of their recommended dietary allowances or adequate intakes for 15 kinds of vitamins and minerals, based on the Dietary Reference Intakes for Japanese, 2015 edition.
Percentage of the Dietary Reference Intakes for Japanese
by the Ministry of Health, Labour and Welfare, 2010 edition,
for children between the ages of 12 months and 36 months
*1:
Percentage of the recommended dietary allowances or adequate intakes (for children between the ages of 12 months and 36 months), based on the Dietary Reference Intakes for Japanese, the Ministry of Health, Labour and Welfare, 2015 edition. (Based on daily consumption of 400ml of Meiji Step)

*2:
Based on a study by Meiji (as of September 2013)

Also includes an abundance of DHA,
which supports the growth of children!
DHA (docosahexaenoic acid) is well known as a lipid found in large quantities in tuna and other fatty fish. It is one of the nutrients that is important to consume in adequate amounts because it supports development during the toddler years. DHA is not found in cow’s milk. Meiji Step, on the other hand, is formulated with 40mg of DHA per 400ml serving.
The amount of DHA in Meiji Step
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Quality Support Meiji’s assured quality,
based on rigorous inspections
        Certified by
ISO 9001
International
Standards

Sense of Responsibility and Pride:
Two Pillars of Infant Formula Factories
That Produce Safe Products
Offering Peace of Mind
A substantial number of employees are involved at each step of Meiji Step production, from development and product design to raw material procurement and sale. They maintain assured quality by collaborating among individual groups, while holding themselves responsible for and taking pride in their work. Because infant formula supports toddlers’ growth, Meiji uses rigorous inspection standards for safety and manufactures products that can be relied upon.
Prevention of contamination

Inside each factory, people and equipment are kept to strict standards of cleanliness in order to ensure no contaminants enter the product.

Air shower
        Windowless structure Production process check

Each piece of equipment in the production process is controlled by a computer in the central control room. Safety is checked throughout the process.

Central Control Room (Control Panel)
        Central Control Room(Operator) Post-packaging Inspection

Safety is closely examined from multiple angles, even after packaging, not just with respect to ingredients.

Outer Appearance Check
        Product Inspection Four Ways to Guard Infant Formula
from Radioactive Substances

Meiji voluntarily inspects all of its infant formula products for radioactive substances.

1Voluntary inspection
for radioactive substances 2Disclosure of inspection results 3Rigorous inspection standards 4Use of high-precision
inspection equipment

[Description of Radioactive Substance Test]

Meiji Step 820g (Can)

[Expiration date]

2015 2016

Meiji Step Raku Raku Cube (1344g, 672g, 448g, 112g)

[Expiration date]

2015 2016

世界にはばたく明治の粉ミルク
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Improved Convenience! Mix formula any time,
any place with ease

The First in the World* Easy and Accurate. A new standard
for infant formulas.
Tab-shaped Meiji Step Raku Raku Cube
Meiji Step

The first tab-shaped infant formula in the world*. Using a proprietary production method and without using any additives, Meiji Step is compressed into solidly-packed tabs. It can be used with powder form Meiji Step that comes in cans because they have the same nutritional composition.

Any time!Add it while cooking too.By adding Meiji Step to the dishes you cook, you can boost the nutritional value of your meals.
                    Anyone!You don’t need to worry, even when you leave your child with a family member.Anyone can make it with ease. That means asking Daddy, Grandpa or Grandma isn’t a problem.
                    Hygienic!The individual packages are always hygienic. The individual packages allow you to open only what you need when you need it, so they are always fresh and hygienic.
                    Any place!All you need to do is take some tabs out of the pouch and drop them in a mug!You can drop some tabs straight from the pouch into a mug. So it’s convenient when you are away from home. Carrying them around is a breeze, too.
                    Accurate!No need for a spoon and there’s no spillage.Each tab is for 40ml. There’s no need for measurement! You can mix formula spill-free without a spoon.
                    Long-term storage too!Good for long-term storage, and even for emergency preparedness.Powdered infant formula that comes in a can must be used up within one month. The tab-shaped formula keeps for an extended period of time. You will be worry-free even in an emergency. Meticulous attention to ease of use

Plenty of attention has been given to making the tab-shaped formula easy to use!

The diameter of the
pouch was chosen to fit
the mouth of a baby bottle.
Includes an illustration of
the tabs to show you
how many tabs are left
Perforated to make it
easy to keep
unused portions.
Reasons Why They Are So Dependable: Opinions from
Mothers Who Love Meiji Step Raku Raku Cubes The story of You-Mama“It’s convenient
for flavoring baby food.”
  • Nutritional
Support
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Product Lineup

A nutritional support formula recommended
from around Age 1
Recommended for
mothers who try
 Cubes for the first time
 Meiji Step
Raku Raku Cube
28g (5 tabs) x 16 pouches A bargain for mothers
who use Cubes
every day
Meiji Step
Raku Raku Cube
28g (5 tabs) x 24 pouches x 2 boxes
A convenient
small size for
use away from home
Meiji Step
Raku Raku Cube
22.4g (4 tabs) x 5 pouches It also comes in a can.
            Meiji Step
Content: 820g (Large can)

  • Nutritional
Support
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Support
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Convenience!
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For an infant formula that targets
the same robust growth as babies who are raised
on mother’s milk,check these out. For an infant formula that targets
the same robust growth as babies
who are raised on mother’s milk, check these out. Meiji Hohoemi