No.1 in Sales in Japan*3 Meiji Step is a nutritional support formula that provides the support to the growth of a large number of children in Japan.

Do mother’s milk, cow’s milk and food alone
provide adequate nutrition for toddlers? 「Meiji Step supports the growth of toddlers
by offering nutrition that is essential to their
development, backed by dependable quality.
    That’s why it is No.1 in Sales in Japan*3

*1: Based on a study by Meiji (as of September 2013)
*2: Meiji Step is the only formula in Japan that meets 100% of iron and calcium needs and provides
more than 70% of 15 types of vitamins and minerals, based on the recommended dietary
allowances or adequate intakes (for children between the ages of 12 months and 36 months)
in the Dietary Reference Intakes for Japanese, the Ministry of Health, Labour and Welfare,
2010 edition. (Based on daily consumption of 400ml of Meiji Step)
*3: Yen-based manufacturer market share (based on yen amount) of infant formula for toddlers
between April 2015 and March 2016, based on a survey of all business categories,
including baby specialty stores, by Intage SDI

Nutritional
Support Supplements Nutrients that Tend to Be Deficient

Provides 100%*1 of the iron and
calcium that supports the growth of toddlers.

Percentage of the Dietary Reference Intakes
for Japanese by the Ministry of Health,
Labour and Welfare, 2010 edition, for children
between the ages of 12 months and 36 months.
*1:
Percentage of the recommended dietary allowances or adequate
intakes (for children between the ages of 12 months and 36 months), based on the Dietary Reference Intakes for Japanese,
the Ministry of Health, Labour and Welfare, 2010 edition.
(Based on daily consumption of 400ml of Meiji Step)

*2:
Based on a study by Meiji (as of September 2013)

*3:
The Dietary Reference Intakes for Japanese, the Ministry of Health,
Labour and Welfare, 2010 edition, for children
between the ages of 12 months and 36 months

*4:
The Japanese Standard Tables of Food Composition, 2012

Iron and calcium are important nutrients that support the development of toddlers. However, a health and nutrition survey of Japanese, conducted in 2008, revealed that more than 50 percent of children between the ages of one and two failed to consume the recommended dietary allowance*3 of these nutrients. Iron, which is stored in babies’ bodies when they are born, begins to decrease once they are six months old and tends to be lacking. Meiji Step provides 100%*1 of the calcium that is needed for toddlers’ growth and the iron that is difficult to obtain in sufficient quantities from cow’s milk and meals. Iron Approximately 500g of boiled spinach needs to be eaten to meet 100% of the daily iron requirement for toddlers.
The
Only One1*1

Provides more than 70%*1 of the recommended
dietary allowances for 15 kinds of nutrients
that are important during the toddler years.

Percentage of the Dietary Reference
Intakes for Japanese by the Ministry
of Health, Labour and Welfare, 2010 edition,
for children between the ages
of 12 months and 36 months
*1
Percentage of the recommended dietary allowances or adequate
intakes (for children between the ages of 12 months and 36 months), based on the Dietary Reference Intakes for Japanese,
the Ministry of Health, Labour and Welfare, 2010 edition.
(Based on daily consumption of 400ml of Meiji Step)

*2
Based on a study by Meiji (as of September 2013)

During the toddler years, children tend to play with their food or eat inconsistently, often resulting in vitamin and mineral deficiencies. By drinking 400ml of Meiji Step daily, children between the ages of 12 months and 36 months can obtain more than 70%*1 of their recommended dietary allowances or adequate intakes for 15 kinds of vitamins and minerals, based on the Dietary Reference Intakes for Japanese, 2010 edition.
No.1*1
                    First in
Japan*1
                    The
Only One1*1

Also includes an abundance of DHA,
which supports the growth of children!

The amount of DHA in Meiji Step
DHA (docosahexaenoic acid) is well known as a lipid found in large quantities in tuna and other fatty fish. It is one of the nutrients that is important to consume in adequate amounts because it supports development during the toddler years. DHA is not found in cow’s milk. Meiji Step, on the other hand, is formulated with 40mg of DHA per 400ml serving.

  • Nutritional Support
  • Quality Support
  • Improved Convenience!
  • Product Line-up

Quality Support Meiji’s assured quality,
 based on rigorous inspections
        Certified by
ISO 9001
International
Standards

Sense of Responsibility and Pride: Two Pillars of Infant Formula
Factories That Produce Safe Products Offering Peace of Mind

A substantial number of employees are involved at each step of Meiji Step production, from development and product design to raw material procurement and sale. They maintain assured quality by collaborating among individual groups, while holding themselves responsible for and taking pride in their work. Because infant formula supports toddlers’ growth, Meiji uses rigorous inspection standards for safety and manufactures products that can be relied upon.
Prevention of
contamination Inside each factory, people and equipment are kept to strict standards of cleanliness in order to ensure no contaminants enter the product.
Air shower
Air shower
Windowless
structure
Windowless
structure

Production
process check Each piece of equipment in the production process is controlled by a computer in the central control room. Safety is checked throughout the process.
Central Control Room (Control Panel)
Central
Control Room
(Control Panel)
Central Control Room(Operator)
Central
Control Room
(Operator)

Post-packaging
Inspection Safety is closely examined from multiple angles, even after packaging, not just with respect to ingredients.
Product Inspection
Product
Inspection
Outer Appearance Check
Outer
Appearance
Check


Four Ways to Guard Infant Formula from Radioactive Substances

Meiji voluntarily inspects all of its infant formula products for radioactive substances.

1 Voluntary inspection
for radioactive substances 2 Disclosure of
inspection results
3 Rigorous inspection
standards 4 Use of high-precision
 inspection equipment
[Description of Radioactive Substance Test] Meiji Step 820g (Can)
[Expiration date]
2015 2016


Meiji Step Raku Raku Cube (1344g, 672g, 448g, 112g)
[Expiration date]
2015 2016

Meiji Powdered Milk, renowned all over the world.

Our company started our overseas-oriented powdered milk business in the 1950s. Currently, we export powdered milk for infants and nursing mothers to Taiwan, Hong Kong, and Vietnam. The powdered milk we sell to overseas market is manufactured under the same manufacturing principles as the products we sell domestically in Japan. We make use of high-technological skills developed in Japan to offer safe, high-quality products that you can consume with peace of mind. Furthermore, just like the products we sell domestically, the products we sell to Taiwan, Hong Kong, and Vietnam are also produced in our Saitama factory. We employ quality control practices of the highest standard to provide the best product to our customers.
  • Nutritional Support
  • Quality Support
  • Improved Convenience!
  • Product Line-up

Improved Convenience! Mix formula any time, any place with ease

The First in the World* Easy and Accurate. A new standard for infant formulas.
Tab-shaped Meiji Step Raku Raku Cube

The first tab-shaped infant formula in the world*. Using a proprietary production method and without using any additives, Meiji Step is compressed into solidly-packed tabs. It can be used with powder form Meiji Step that comes in cans because they have the same nutritional composition.
Any time!Add it while cooking too.By adding Meiji Step to the dishes you cook, you can boost the nutritional value of your meals.
                    Anyone!You don’t need to worry, even when you leave your child with a family member.Anyone can make it with ease. That means asking Daddy, Grandpa or Grandma isn’t a problem.
                    Hygienic!The individual packages are always hygienic. The individual packages allow you to open only what you need when you need it, so they are always fresh and hygienic.
                    Any place!All you need to do is take some tabs out of the pouch and drop them in a mug!You can drop some tabs straight from the pouch into a mug. So it’s convenient when you are away from home. Carrying them around is a breeze, too.
                    Accurate!No need for a spoon and there’s no spillage.Each tab is for 40ml. There’s no need for measurement! You can mix formula spill-free without a spoon.
                    Long-term storage too!Good for long-term storage, and even for emergency preparedness.Powdered infant formula that comes in a can must be used up within one month. The tab-shaped formula keeps for an extended period of time. You will be worry-free even in an emergency. Meticulous attention to ease of use
Plenty of attention has been given to making the tab-shaped formula easy to use! The diameter of the
pouch was chosen to fit
the mouth of a baby bottle.
                    Includes an illustration of
the tabs to show you
how many tabs are left
                    Perforated to make it
easy to keep
unused portions.
*As of October 2007
Reasons Why They Are So Dependable:
Opinions from Mothers Who Love Meiji Step Raku Raku Cubes
The story of
Ms. Nyansuke from Kanagawa Prefecture “Inside my bag is…” The story of You-Mama“It’s convenient
for flavoring baby food.”
  • Nutritional Support
  • Quality Support
  • Improved Convenience!
  • Product Line-up

Product Lineup

A nutritional support formula recommended from around Age 1

Recommended for
mothers who try
 Cubes for the first time
                  Meiji Step
Raku Raku Cube
28g (5 tabs) x 16 pouches A bargain for mothers
who use Cubes every day
                  Meiji Step
Raku Raku Cube
28g (5 tabs) x 24 pouches x 2 boxes A convenient
small size for
use away from home
                  Meiji Step
Raku Raku Cube
22.4g (4 tabs) x 5 pouches It also comes
in a can.
                    Meiji Step
Content: 820g (Large can)
  • Nutritional Support
  • Quality Support
  • Improved Convenience!
  • Product Line-up

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