*1: Yen-based manufacturer market share (based on yen amount) of infant formula for toddlers
between April 2023 and March 2024, based on a survey of all business categories,
including baby specialty stores, by Intage SDI
- *1:
- Percentage of the recommended dietary allowances or adequate
intakes (for children between the ages of 12 months and 36 months), based on the Dietary Reference Intakes for Japanese,
the Ministry of Health, Labour and Welfare, 2015 edition.
(Based on daily consumption of 400ml of Meiji Step) - *2:
- Based on a study by Meiji (as of April 2023 and March 2024)
- *3:
- The Dietary Reference Intakes for Japanese, the Ministry of Health,
Labour and Welfare, 2015 edition, for children
between the ages of 12 months and 36 months - *4:
- The Japanese Standard Tables of Food Composition, 2015
Iron and calcium are important nutrients that support the development of toddlers. However, a health and nutrition survey of Japanese, conducted in 2012, revealed that more than 50 percent of children between the ages of one and two failed to consume the recommended dietary allowance*3 of these nutrients. Iron, which is stored in babies’ bodies when they are born, begins to decrease once they are six months old and tends to be lacking. Meiji Step provides 100%*1 of the calcium that is needed for toddlers’ growth and the iron that is difficult to obtain in sufficient quantities from cow’s milk and meals.
- *1
- Percentage of the recommended dietary allowances or adequate
intakes (for children between the ages of 12 months and 36 months), based on the Dietary Reference Intakes for Japanese,
the Ministry of Health, Labour and Welfare, 2015 edition.
(Based on daily consumption of 400ml of Meiji Step) - *2
- Based on a study by Meiji (as of April 2023 and March 2024)
During the toddler years, children tend to play with their food or eat inconsistently, often resulting in vitamin and mineral deficiencies. By drinking 400ml of Meiji Step daily, children between the ages of 12 months and 36 months can obtain more than 70%*1 of their recommended dietary allowances or adequate intakes for 15 kinds of vitamins and minerals, based on the Dietary Reference Intakes for Japanese, 2015 edition.
DHA (docosahexaenoic acid) is well known as a lipid found in large quantities in tuna and other fatty fish. It is one of the nutrients that is important to consume in adequate amounts because it supports development during the toddler years. DHA is not found in cow’s milk. Meiji Step, on the other hand, is formulated with 40mg of DHA per 400ml serving.
A substantial number of employees are involved at each step of Meiji Step production, from development and product design to raw material procurement and sale. They maintain assured quality by collaborating among individual groups, while holding themselves responsible for and taking pride in their work. Because infant formula supports toddlers’ growth, Meiji uses rigorous inspection standards for safety and manufactures products that can be relied upon.
Air shower
Windowless
structure
Central
Control Room
(Control Panel)
Central
Control Room
(Operator)
Product
Inspection
Outer
Appearance
Check
Meiji voluntarily inspects all of its infant formula products for radioactive substances.
Meiji Powdered Milk, renowned all over the world.
Our company started our overseas-oriented powdered milk business in the 1950s. Currently, we export powdered milk for infants and nursing mothers to Taiwan, Hong Kong, and Vietnam. The powdered milk we sell to overseas market is manufactured under the same manufacturing principles as the products we sell domestically in Japan. We make use of high-technological skills developed in Japan to offer safe, high-quality products that you can consume with peace of mind. Furthermore, just like the products we sell domestically, the products we sell to Taiwan, Hong Kong, and Vietnam are also produced in our Saitama factory. We employ quality control practices of the highest standard to provide the best product to our customers.
*As of July 2024
