Long-seller brands, such as “Meiji Milk Chocolate” and “Almond Chocolate,” have earned the endorsement of many customers and made Meiji a byword for chocolate. We offer products catering to customers' increasing health consciousness. These include the “Chocolate Kouka” series, which features products with a high cacao polyphenol content designed to promote health and beauty, and “The Chocolate,” which incorporates the “bean-to-bar” concept as a way of developing chocolate culture. We will continue focusing R&D efforts on chocolate and cacao polyphenol, taking on the challenge of developing products one step ahead of emerging needs, and trailblazing new areas.
Outside the chocolate category, we offer customers with numerous long-seller brands. These include “Xylish Gum,” themed on the concept of “breath”; “Kaju Gummy,” promoted under the catchphrase “Let's eat fruit”; and “Karl,” offering tastiness and the fun of popular character “Karl Ojisan.”